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Hi, I'm Michael Loiacono. I've been a 'first 20 employee' at SaaS startups 5 times. I've experienced some great successes (including 2 exits) & lots of failures learnings along the way.

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I'm eager to share that with you. 

I am inspired by those who think outside the box and are not afraid to take risks, which is why I love working with entrepreneurs and startups.

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My focus is on companies growing from no revenue to $10 million in ARR. 

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I have built, grown and led teams in sales, business development, marketing and customer success. 

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I don't just advise, I roll up my sleeves and do the work. That's why my mantra is:

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rise & shine

hustle & grind

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About Me
Services

How I can Help

  • Sales process building  I can help craft a sales process that is repeatable and scalable

  • Rep. coaching  I can help empower your reps with the right skillsets and mindsets to thrive

  • Deal strategy  I can help quarterback deals to close (big or small)

  • Salesforce and tool configuration  I can help make reps more effective AND provide you the data you need

  • Culture building I can help create that secret sauce. Great culture beats great strategy every time (see below...)

  • Hiring/recruiting I can help source, vet, and interview the right talent for your team (not everyone is right for startups) 

  • Messaging / deck / brand building  I can help design the right messaging and materials to go-to market

  • Forecasting I can help predict what you will close in the next month...or next year

  • Comp. plan creation  I can help create win/win plans that motivate reps while enabling the business to grow

“If you want to build a ship, don't drum up the men to gather wood, divide the work and give orders. Instead, teach them to yearn for the vast and endless sea...culture beats strategy every time.”

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- Wiley CerilliSerial Entrepreneur...(and my first boss) 

Let's Talk

Let's Talk.

michael.a.loiacono@gmail.com

Tel: 860.214.7278

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